Discover how to build your brand and boost revenue with these expert sales techniques for the modern marketer and salesperson.
If you don’t know how to sell, your business will eventually flop. This is what makes learning strategic, proven sales techniques so essential. Even if you hate selling or feel like you don’t have the skills in you, think again. No one is born a top-performing salesperson.
True mastery is learned over time from experience and passed-down wisdom. Ultimately, it’s simply a science that is rooted in quantifiable information, psychology, neuroscience, and buyer behavior.
This theory is known as science-based selling, and many modern marketers and salespeople who want to join the ranks of experts are hopping onboard. Anyone can learn these expert sales techniques and tips.
8 Expert Sales Techniques
Every sales process is different. There are some baseline practices that every salesperson must familiarize themselves with.
But what really separates a top performer from the rest are those expert sales techniques that few know and successfully implement.
Hopefully, these tips will illuminate the gap between what you know and what you need to know.
1. Learn Neuro-Linguistic Programming
One expert sales technique that isn’t widely talked about involves neuro-linguistic programming (NLP). This involves understanding the roadmap inside someone’s head- how they think, how they feel, their internal and spoken language, and their behavior.
The basic idea of using NLP in sales points back to picking up subtle clues about your prospect. Carefully listen and watch how they interact with you or others. Through effective observation, you should be able to reveal your prospect’s needs, desires, and what makes them tick.
2. Be Quick to Reply
How long does it take you to respond to a lead? Studies show that the sooner you respond, the more likely you are to make a sale. No one likes to be kept waiting. Every minute that passes, your lead’s interest level slowly goes down.
That’s why top performers are quick to answer the call. It’s an expert sales technique that lies in good communication- simple and sweet.
3. Body Language Is Powerful
As a salesperson, words are compelling. But don’t forget that body language is just as (or more) impactful. Humans use dozens of nonverbal cues in our daily interactions.
From chatting with friends to giving actionable speeches, a large chunk of what we perceive is wrapped up in body language. If your nonverbals are confident and positive, we guarantee you’ll have a better chance of making the sale.
4. Social Media Is a Sales Tool
Social media isn’t just for mindless scrolling anymore. In fact, social selling can be one of your most powerful resources. It’s an expert sales technique that gets overlooked far too often.
Take this statistic to heart, “73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often.” (Aberdeen Group)
5. Know When to Say No
Just because someone is interested in your offer doesn’t mean they are a right fit. Sometimes you have to tell a lead, “No.” An expert salesperson will never set false expectations or lead a client on. It’s always best to feel the situation out and be honest if it won’t work between your company and the client.
6. Upsell
Upselling is a prevalent sales strategy that is used among digital and traditional marketers. Always look for an opportunity to upsell a product or service. However, don’t forego the needs of your client. Only present an upsell that will ADD extra value and further solve their problem or satiate their wants.
7. Paint a Picture
This is where your creative mind really activates. Paint a picture for your prospects that puts them centerstage. Pick up your metaphorical paintbrush and turn words into imagery that they can visualize. It becomes easier for the prospect to see themselves using your service or product.
8. Call Strategically
If you are making cold calls or following up on a lead, don’t just call at any time of the day. Research shows that the best time to schedule calls are on Wednesdays and Thursdays. On top of that, we also found (via research) that ideal times for calls are in the early morning or evening.
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